LUCKY LINK
Facilitator of positive impact health projects
Health depends on many factors and actors: patients, institutions, associations, establishments, health professionals, service providers...
These health actors are linked to each other. Collaboration between them is essential to develop the health of tomorrow, but this remains complex.
We believe that health projects must be built with the actors concerned. We facilitate the link, the reflection and the collaboration between these different actors to allow the emergence of innovative health solutions, co-constructed and adapted to the needs.
We accompany you from the diagnosis to the deployment of your health project.
OUR EXPERTISE
COLLECTIVE INTELLIGENCE & DESIGN THINKING
Use collective intelligence to bring out the most important needs, obstacles, issues and ideas to take into account for the project.
#1. Observe : dive into your world to better understand your issues and those of your various stakeholders. The goal is to identify the major irritant that will need to be treated.
#2. Analyze :frame the problem and define the scope of work by prioritizing the objectives to be achieved, which are often multiple and independent.
#3. Imagine : think in a multidisciplinary team(s) to generate ideas in quantity in order to respond to the major problem(s) identified.
#4. Experiment: Create a prototype in a collaborative way and confront it to users in order to collect feedback and refine the concept accordingly. Repeat the experiment if necessary.
#5. Deploy: Once the concept has been improved according to team discussions and user feedback, all that remains is to deploy it!
PARTNERSHIPS WITH PATIENT ASSOCIATIONS
Patient associations, essential partners
Lucky Link's mission is to promote and facilitate these partnerships so that they co-construct more relevant and sustainable health solutions. Partnerships between companies and the voluntary sector allow different points of view and varied skills to come together. Without the work carried out in collaboration with associations, certain products and services developed by companies could not exist.
Indeed, the complementarity of the associative world and the entrepreneurial world allows the company to offer products or services in which the association is an expert. This contribution of the beneficiary for the solutions that concern him directly is essential in the field of health with the integration of the voice of the patients in the development of solutions adapted to his needs. Partnerships between companies and associations then make it possible to innovate in the reflection and design of the products and services offered.
Lucky Link encourages partnerships between associations and industrial players. In our opinion, this collaborative approach will allow the emergence of more inclusive health solutions adapted to the needs of patients. Co-construction is key to success and innovation for better patient care.
CHANGE MANAGEMENT
There are multiple ways for businesses to innovate.
According to a study carried out by Le Rameau, partnerships with associations bring innovations in particular with regard to manufacturing methods, human resources management, the consideration of new management methods and finally the very communication of the values conveyed. by the company.
Develop your business model. The design, production and distribution of the products and services offered by a company can be impacted by the specificities of certain populations or certain territories. Thus, in partnership with associations, companies can establish systems more suited to the beneficiaries of services with different approaches before, during and after the consumption of the service.
These innovations in the company's business model make it possible to better serve users, and all the players are winners!
SOCIAL MARKETING
According to Philip Kotler and Gerald Zaltman, social marketing corresponds to "the application of the techniques used in commercial marketing to analyze, plan, execute and evaluate programs whose goal is the voluntary modification of the behavior of a target group of individuals, in order to improve their personal well-being and that of society. ".
Social marketing is widely used by NGOs or institutions to raise awareness, convince or fight. For example, anti-tobacco campaigns play and use different marketing codes to motivate, scare, or sometimes make cigarette users feel guilty.
In the continuity of these behavioral approaches, thenudgesemerged in 2008 as a way to encourage individuals to make the decision that is best for them.
Manipulation for certain, “boost” for others, nudges are based on the principle that human beings are not purely rational beings and that their decision-making is influenced by cognitive biases stemming from their beliefs, their culture, their emotions or the general context.
What if we applied social marketing and nudge more widely to public health for more positive impact?
PATIENT PARTNERSHIP
How did the patient approach become the cornerstone of any healthcare company?
What is a patient approach?
The patient approach is directly linked to the evolution of health practices. Today, the patient is no longer a passive subject who undergoes his pathology by relying solely on the advice of the doctor. He wants to be an actor in his health at part. In the patient approach, he becomes a partner to be listened to. It is all of his needs that must be taken into account. Treatment is no longer an end in itself , but a simple element of a comprehensive care intended to improve his quality of life.
The patient approach: a priority for healthcare companies
The patient, who has become an expert in his pathology. For healthcare companies, the time has come to make them a privileged partner in order to better understand their expectations and needs. By involving patients in the research and development phases, but also by personalizing the relationship between patients and companies, the opportunity for an essential win-win relationship is emerging.
It allows the health sector to increase the level of quality of its services, to strengthen its expertise and therefore its relevance, credibility and confidence. An essential added value to ensure the sustainability of companies in a world where patient partnership will be an essential criterion.
BUSINESS FOR GOOD IN HEALTH
What is "Business For Good"?
The idea is not new. In 1920, Henry Ford wrote: "The business must make a profit or it will die. But if you try to run a business solely on profit, then it will die too, for it will no longer have a reason to exist. ".
According to the Civil Code, companies exist "only with a view to sharing the profit or taking advantage of the savings that may result". Yet 81% of French people think that we have "more than never need corporations to help transform society".
To have a real impact, companies cannot content themselves with signing charters of good conduct or offsetting the carbon impact of their activities. They must completely change their model. Move from a linear economy consisting of extracting, manufacturing and throwing away to a responsible economy, capable of reconciling profit-making and the consideration of social and environmental impacts.
SUPPORT FOR ASSOCIATIONS IN THE FIELD OF HEALTH
Lucky Link enables meaningful partnerships for health associations.
Consulting in health partnerships with a positive impact
An impact partnership must respond to the key issues of your association. Our methodology will allow you to define the health partnership that makes sense for your organization and your beneficiaries.
Trusted third party for acollaboration of quality
We deeply believe in the possibility of win-win partnerships for companies and health associations. Throughout our projects, we are committed to respecting and enforcing the conditions of our partner associations.
TRAINING, INTERVENTIONS, AWARENESS
Meaningful actions
We link our field activity to training and awareness actions for health actors on the responsibility of health companies, social innovation methods and patient expertise.
We intervene on the following subjects: Business for Good in Health, Design Thinking in Health, Patient approach, Altruism within health companies, Social marketing, Health literacy, Drug companies seen by a patient, Patient centric to the patient partnership.
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